Intermittent marketing
Content that appears and disappears with the workload, and campaigns launched without a plan tying them to a specific service and audience.
HEALTHCARE GROWTH
One growth system for your healthcare organization — not scattered services.
For clinics, medical centers, and private practices that want to know — clearly — what their marketing brings in, and to improve it month after month.
01 — THE PROBLEMTHE PROBLEM
Where does growth usually leak?
In most private healthcare organizations, neither effort nor intent is missing — the connections are. Four gaps repeat almost every time:
Acquisition without a foundation
Paid ads leading to accounts or pages that don't reflect the organization's standard — paying twice: once for the ad, once for the weak conversion.
Unstructured follow-up
Inquiries arriving via WhatsApp, Instagram, and phone — some answered late, some lost without a record.
Absent measurement
Nobody knows which channel brought which booking, so budget keeps flowing to what seems successful instead of what proved to be.
02 — FITWHO IT'S FOR
We work well together if…
This system is for you if you are
- A private clinic, medical center, or specialty practice — dentistry and aesthetics being examples, not the definition.
- A decision-maker who wants a measurable system, not just “a social media presence.”
- Able to name one person for fast approvals and inquiry follow-up.
- Ready to commit to a regular monthly working cycle for at least three months.
And we won't be the right choice if you want
- A guaranteed number of patients or revenue — we don't sell guarantees.
- Instant results within days, without building a foundation and measuring.
- Scattered posts with no plan or conversion goal.
- Someone to communicate with patients on your behalf — clinical follow-up and reception stay with you.
03 — HOW WE WORKHOW WE WORK
Build the foundation, then run the engine.
Work starts with a first session, then a clear brand foundation if the organization needs one. After that, a single monthly engine turns: one focused plan, consistent content, managed campaigns, documented follow-up, and a monthly report that sets what changes next month. One contact on your side, one decision-maker on ours.
04 — METHODMETHODOLOGY
The RAZ method: test, then measure, then optimize, then scale
The currently published methodology — four loops repeating monthly so clarity accumulates:
- 01 — TEST
Test
Start from a clear hypothesis — one service, one audience, one message — launched at a measurable scale.
- 02 — MEASURE
Measure
Every inquiry is logged with its source and outcome, so the organization sees what actually happened — not impressions.
- 03 — OPTIMIZE
Optimize
Stop what isn't working, reinforce what is, and adjust message and targeting based on what measurement showed.
- 04 — SCALE
Scale
When a loop proves itself, investment behind it grows with confidence — expansion built on evidence, not hope.
05 — OFFERS & PRICINGOFFERS & PRICING
Two offers — published scope, clear starting prices.
Brand Foundation is a one-time engagement that precedes ad spend; Growth Core is a monthly engine with a three-month minimum. Prices are starting prices — the final scope is set after the first session.
A — BRAND FOUNDATION
Brand Foundation
Starting from $750
- One-time engagement
- Payment: 50% to begin — 50% on approved final delivery
A clear, credible patient-facing foundation before major ad spend. Not a “logo package” — the base that makes content, advertising, and patient communication coherent.
What's included
- A brand and patient-journey exploration session.
- Audience framing and service priorities.
- Core positioning hypothesis and differentiator.
- Messaging foundation: core promise, proof approach, tone, and patient-safe language.
- Visual identity refresh or full identity depending on the organization's starting point: logo direction and approved logo package, color and typography system, visual direction for social accounts, and a concise usage guide.
- Instagram/Facebook profile refresh: bio, highlight structure, profile-image direction, and contact path.
- Ten reusable social templates (post, carousel, story, consent-safe case format, offer ad).
- One presentation (PDF) introducing or launching the organization's brand.
Out of scope
Naming and legal trademarking, website design and development, print, signage and photography, and ongoing content or ad management.
B — GROWTH CORE
Growth Core
Starting from $1,000/month
- Three-month minimum
- Paid media budget is separate
The organization's monthly marketing engine: one focused plan, consistent production, managed campaigns, and the follow-up and measurement that make each month's decisions rest on what actually happened.
Included each month
- A monthly growth plan: one service priority, one audience priority, one conversion goal.
- One content plan and a content production brief.
- 6–8 Reels per month, planned around the chosen service priority and approved production capacity.
- 12 static designed posts or carousels per month, with distribution agreed in the content plan.
- Paid campaign setup, management, and optimization on approved Meta channels.
- Creative direction and ad copy compliant with the organization's consent and claims rules.
- A basic tracking sheet for inquiries and their sources.
- A reply and follow-up script for the organization's team on WhatsApp and Instagram inquiries.
- One monthly review and a monthly report: what was tested, what we learned, and what will change.
Out of scope
Ad budget, photography beyond the agreed monthly allocation, CRM implementation, integrations or automation, reception work or direct patient communication, and website or landing-page development.
The system works when both sides work
- Name one contact person able to approve content quickly.
- Answer patient inquiries and update appointment outcomes in the agreed tracking sheet.
- Provide RAZ with accurate information about services, availability, and pricing.
- Obtain any required permissions for patient images or testimonials.
06 — FIRST 90 DAYSTHE FIRST 90 DAYS
The working rhythm of the first three months.
This is what the first cycle looks like in practice — not a promise of results, but a commitment to a way of working:
- 01
Weeks 1–2
First session & foundation
The first session, service and audience priorities, and the inquiry tracking sheet — plus the brand foundation if the organization needs it.
- 02
Weeks 3–6
First test cycle
The first monthly plan goes live: consistent content, a first limited-scope campaign, and a reply-and-tracking script for your team.
- 03
Weeks 7–10
Measure & optimize
Reading the first real data: which messages and sources brought serious inquiries, and where replies lag — then adjusting the plan accordingly.
- 04
Weeks 11–13
Locking the rhythm
A full-cycle review: what proved to work is reinforced, what didn't is replaced — and the next cycle's plan is built on what we learned.
After the first cycle, the same rhythm continues monthly — and decisions get easier because they rest on an actual record.
07 — BOUNDARIESCLEAR BOUNDARIES
What we promise — and what we don't.
What we don't promise
- No guarantee of a specific number of patients.
- No guarantee of revenue or return on investment.
- No fixed return per advertising dollar.
Paid-advertising outcomes depend on the organization's offer, response speed, service quality, capacity, competition, and ad budget.
RAZ supports marketing and operational follow-up systems only.
RAZ makes no clinical decisions, does not access clinical records without necessity, and never uses patient data, images, names, or testimonials without documented consent approved by the organization.
08 — FAQFAQ
Questions decision-makers usually ask.
Do I need Brand Foundation before Growth Core?
Not always. If your organization has a clear, consistent identity and messaging, Growth Core can start directly. If the foundation is missing or outdated, building it first makes every later ad dollar convert better. The first session settles this honestly.
Is the ad budget included in the price?
No — the paid media budget is separate and paid by the organization directly to the ad platforms. Growth Core covers campaign management and optimization, not funding.
Why a three-month commitment?
Because the first month establishes and tests, the second measures and optimizes, and the third locks the rhythm. Anything shorter judges the system before its first full rotation.
Do you guarantee patient numbers or bookings?
No. Advertising outcomes depend on your offer, response speed, capacity, competition, and budget. What we commit to is a documented working system, honest measurement, and monthly improvement built on it.
Who communicates with patients?
Your team, always. We prepare reply scripts and the tracking sheet and train on them, but direct patient communication and clinical decisions remain entirely with your organization.
Do you use patient data in marketing?
We never use patient data, images, or testimonials without documented consent approved by the organization — a fixed rule with no exceptions.
How do we start?
Fill in the Start with RAZ form — three steps, about five minutes. We review your answers and get back to you the way you prefer to schedule the first session.
Let's start with what your growth actually needs.
The first session is a focused conversation — no commitment and no quote before we understand your current situation.